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Merkle launches digital advertising solution for retailers to monetize their customer data
Pinterest taps market research firm IRI to measure offline sales lift
Social shorts: Instagram tests web DMs, TikTok explores curated content streams, Pinterest passes Snapchat in users
Why focusing on martech is too myopic
Here’s how we prepare for a new decade of marketing innovation
“CRM is not enough:” Nearly 200 martech companies sign pledge to change the data ecosystem for customers
Will location data rise as cookies crumble?
The volatility of online political ads could be TV’s salvation in 2020
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Why the retailers closing stores probably won’t see a major e-commerce uptick