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Report: Cost to drive store visits varies widely by category, mobile most efficient channel
Marketing Day: B2B SEM, AdWords script for underperforming ads & Better Business Bureau reviews
Ask the #SMXperts series — B2B SEM: Meeting challenges with smart tactics
Pause underperforming ads with this updated AdWords script
Better Business Bureau reviews are complex. Here’s what you need to know
Hidden PPC traffic killers
Why Nike’s AR experiment for Facebook Messenger was a hit with its customers
WFA demands that advertisers take actions that promote ‘a better marketing ecosystem’
Marketing Day: Twitter updates, Facebook Ads Reporting & LinkedIn’s Sales Navigator
Twitter is changing how conversations happen based on user behavior and conduct